eBuzzing. Hmm…well it’s a new version of an old concept. Advertisers pay bloggers to recommend products. PayPerPost redux? Just for the record I think this stuff is not a valuable addition to the blogging community. Yes bloggers take advertising, yes we respond to valuable PR, yes we can be commercial/pro operations and don’t necessarily have to be totally amateur status to retain credibility (although I do think that those blogs which have avoided any adverts or commercial sponsorship like Bifurcated Rivets, Presurfer, RobotWisdom2 and LazyLaces do represent the pure blogging spirit more than the rest of us) but this ‘pay to write’ stuff just doesn’t work for me.

Blogging is about genuine voice, and anything which corrupts your voice to turn it into a vehicle for an advertiser is not really kosher. Sure they say you only write about products you like, and you can choose the products and there’s full disclosure on every post, but at the end of the day you have to get approval from the agency/advertiser for the post you’ve written, and cannot change it later if you change your mind. Sorry, I’m sure they’ll get a lot of bloggers signed up, but this stuff doesn’t feel right to me. I’ll pass thanks.