The new Publicis ad agency website has launched with a jolly klever new navigation interface which uses your hands and a webcam. Click on the webcam control button and you can wave your hands to move through the site. As with all these ‘creative’ Flash interfaces, accessing the site content is as slow as frozen mud, but what the heck, it’s good for some PR points eh?

Even the mouse version of the site is dire, so you can imagine how frustrating it is to access via the hand waving option. Why can’t creative types realise that web interfaces are about speed of access and not ridiculous eye candy? Demo here.

[…and let’s not get started on just how SEO unfriendly this interface is. Google? Forgetaboutit]