Wow, a friend just received a notification from Yahoo!. They’re raising the annual price of their domain name registration from $9.95 to $34.95 a year from next month? Really? Wow, they must be in more trouble than I thought. What a clever move. Not.
And so elegantly delivered too, via a last minute single sentence in a renewal email. The way they’ve taken the care to inform their customers, explain to them why the price rise, reiterate the value for money, offer something for their client’s loyalty… Yeah right! To just send a one line note like this is crass, ignorant and really proves just how dumb their management is when it comes to dealing with paying customers. And to think I was beginning to feel sorry for them! *Important note: *beginning now people are going to start thinking you guys are a bunch of out of touch shmucks!*
If your billing information is up-to-date, there’s no need to do a thing (except keep enjoying your service). *Important note:* Beginning on July 1, 2008, Yahoo!’s annual domain renewal price increases to $34.95 per year.