OK, so today I’m going to declare it. The free music war is over, we won, the RIAA and music industry dinosaurs are licked. Forget all the stuff still going on in the courts, the RIAA press releases, they’re all smoke screen. It’s done, folks. Music is free. The battle is now about who controls the access and how it’s monetized, and that’s a completely different thing.
The reason for my, some would say foolish, pronouncement is Spotify, which is a new European music service from Sweden currently running in private beta. I was just sent an invite and I’ve got to say it’s astounding. Think Pandora mixed in with Last.FM, with a dash of imeem and a dollop of iTunes sauce, but better. It’s hard to put your finger on what exactly makes it so wow, but at a stab I’d say it’s the combination of unrestricted access to a fabulous huge A-list catalogue and a no hassle, versatile, consume as much as you want streaming player.
You want to listen to your favourite albums? Just do a search and up they’ll pop. Click play and the whole darn lot starts playing. That’s it. Oh sure, you’ll get an advert now and then if you’re on the free ad supported service, but apart from that it’s just great quality sounds streamed direct to your heart. And if you don’t want the adverts, just cough up £9.99 a month for all the music you can eat, ad free. Or just buy a 24 hour ad free day-pass for a paltry £0.99p. Of course there’s more. You can set up easy to populate playlists (just drag and drop the tracks where you want) and the radio is a joy. Select your fave genres and year and it’ll just keep playing cool stuff until you say stop. That’s it. Amazing?
You get artist bios, album cover art and all that stuff too of course, but get this. How many free music services have you come across which feature complete discographies with every track of every album that’s playable in full? No really, just find the album, track or artist you want – the database seems huge – and bingo you’ve got access to everything they’ve ever done, on compilations, unplugged, live sessions…just astonishing. The player program will also start recommending new artists you once you’ve listened to a few tracks/artists too, which is great.
Oh and you don’t have to worry about setting up playlists or being limited to listening to a track a certain number of times or any of that rubbish. Just click on any track and the program will automatically set up a playlist of ALL that artists tracks sorted by popularity. You can listen again and again, add to your fave playlist, set up a new moody playlist and so on. And there’s an automatically populated artist radio which streams similar genre tracks associated with your fave artist, just click and listen. Hey, stop dribbling, it’s unseemly.
Now I can hear the purists among you saying, ah but it’s only streaming, what about downloads? Well to be honest, who cares? There are clearly plans to allow for the purchase of tracks and albums although the options are grayed out at the moment in the beta, but this is just such a fabulous way to listen to music at home or in the office or anywhere you’ve got an Internet connection. It’s like an awesome jukebox in the cloud, which explains why the company is marketing the 24 hour day-pass as perfect for parties and suchlike. One day all music will be like this. For now, of course, you have the unauthorised option to record the streaming sound from your PC via whatever microphone you have handy, if you see what I mean.
What’s lacking? Well there’s no pretensions to community networks in here, the nearest you get is a playlist sharing option in the premium version, but that may be enough for now.
But you know what is so absolutely brilliant about the whole thing? It’s addictive, and means that you will INEVITABLY find new music that you love and want to buy. It’s what we’ve been trying to explain to the music industry all along, take away the hassle of enjoying music and the demand for it will rise not fall, at which point their challenge is to monetize it properly. What a supreme irony that a service like this comes out of Sweden, home to the infamous Pirate Bay!!? Laugh?
So really that’s it, the future of music. iTunes, Amazon and the rest of the traditional music retail services are really now facing their own moment of decision, as services like this are inevitably going to multiply over time. The licensing issues seem to have been removed, and what with the recent Comes With Music service from Nokia – another all you can eat music service for mobile phones – it looks like the music industry has finally realised in earnest that it’s a new millennium and time for a new consumer model. Awesome.
I’m going to try and get some invites from the company to give out (not the USA unfortunately, only for UK, Germany, France, Italy, Spain, Finland, Norway and Sweden for the beta), so if you want to sample it, then pop your details into the comments and I’ll see what I can do (no promises). It would be nice if you come back here and give me your feedback in the comments too once you’ve tried it.
Spotify is an online music service offering users the ability to stream music on demand using Spotify’s unique technology. Spotify will be marketed both as a premium monthly subscription service and a version which is free for consumers to use, and supported by advertising. Consumers will also have the option to purchase a day pass that gives access to Spotify without advertising.
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The spotify programme looks awesome. I would love to try it please can you send me an invite to try it out.
I’d like to join this freat site :).
I’d like to joing pls
Hey guys i am really interested in spotify cause i love music very much, it makes my life much better. So would anyone kindly invite me to that place? pretty pls?
please can u give me an invite i love music and so do my kids thanking you very much and have a nice xmas :P
Could anyone pls invite me to spotify, i really love music makes my life lot better
please give me a invite i love music is makes me smile it is almost christmas please play my santa.
i love music it makes me smile please send me a invite pleaseeeeeeee it is almost cristmas please play my santa !!
hey i would love an invite to spotify
my email is tyrone1wils@googlemail(dot)com
If you could be so kind to give me an invite, that would be great!
steffen.ekeberg@gmail.com
i really need an invite, cloud somone plix send me an invite?
you sold me! translation: umm, any chance of an invite? :)
Can I please have an invite, I would be so glad:)
daniel21_johansson AT hotmail DOT com
Looks nice. Maybe this is something that I have been looking for so long. I'd appreciate an invate, thanks!
http://spotify4free.rejected.se/
Hello, i Really need a Invite, so please, send one to me =)
Fr3ddaK@live.se
Hello, I have look for a invvite for weeks now so i will be very happy if i get one,
Joakimyes@hotmail.com
hi i pleas blesse me with an invite thx
Hi! Could you please send me an invite? I cant find any. I'd love one! =)
I would be very grateful for a spotify invitation. Thank you in anticipation.
Can someone send me an invite?
Fredrik-aasan@hotmail.com
A invite would be nice !
Looking for an invite … i know im slow and late on this :)
do you have any invites left?
Is it still possible to get an invitation? Could I have one, please? Thank you!!
I'd love an invite if there are any left. Thanks
I would like to have a invite please
ericjacobson_@hotmail.com
Hi=)
If you have any invites left, I would really love one!
I have to say this is the way music should be. How many times do you say "Oh, heard that new single by band 'X' but what's the album like?" And now you can finally do something about it without spending out the dosh on an album that just does not cut it when compared to the single.
Very true Kevin. :-)
hey i will have a spotify invite
I'd love a invite if there is some left! I work all day long and some music in the background would be great :) my email is raxo92@hotmail.com
http://www.roemersoftware.com/free-sound-recorder...
Nice! :) Thanks.
i`d like a invite if there is som left. :D my email is motocross77@live.se
HI. got kicked out from work yeasterday =/.. Have really nothing to do on the days now. so an invite to spotify would be really nice = )
Hope i get one
Thanks// Jonathan
How cute, NOT AVAILIBLE in USA, so no music from USA should you sods get.
I heard a lot of great things about spotify, and I think that it's the thing I've been looking for. Unfortunately, no one has invites (at least among my friends), so if you come up to some extra invites, I'd really love one.
Thanks
Hi I just found out about spotify could I have an invite if you have any left? my email is dilanroj@inbox.com
many ta's!
I'd lova an invite!
I dont want to download music, to hear it. I want to have it one sekund away for free!
._.
I'd lova an invite! ad_anna@hotmail.com
:-)
Plz gimme an invite!!
susalfri@hotmail.com
Please can I have an invite ! ! Please :D
llollipop@live.se
I've been looking for an invite for such a long time, is it posible to get one here ? (: