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Spotify – the free music war is over, and we won…

Spotify

OK, so today I’m going to declare it. The free music war is over, we won, the RIAA and music industry dinosaurs are licked. Forget all the stuff still going on in the courts, the RIAA press releases, they’re all smoke screen. It’s done, folks. Music is free. The battle is now about who controls the access and how it’s monetized, and that’s a completely different thing.

Spotifyhome

The reason for my, some would say foolish, pronouncement is Spotify, which is a new European music service from Sweden currently running in private beta. I was just sent an invite and I’ve got to say it’s astounding. Think Pandora mixed in with Last.FM, with a dash of imeem and a dollop of iTunes sauce, but better. It’s hard to put your finger on what exactly makes it so wow, but at a stab I’d say it’s the combination of unrestricted access to a fabulous huge A-list catalogue and a no hassle, versatile, consume as much as you want streaming player.

Spotifyautoplaylist 

You want to listen to your favourite albums? Just do a search and up they’ll pop. Click play and the whole darn lot starts playing. That’s it. Oh sure, you’ll get an advert now and then if you’re on the free ad supported service, but apart from that it’s just great quality sounds streamed direct to your heart. And if you don’t want the adverts, just cough up £9.99 a month for all the music you can eat, ad free. Or just buy a 24 hour ad free day-pass for a paltry £0.99p. Of course there’s more. You can set up easy to populate playlists (just drag and drop the tracks where you want) and the radio is a joy. Select your fave genres and year and it’ll just keep playing cool stuff until you say stop. That’s it. Amazing?

Spotifyradio

You get artist bios, album cover art and all that stuff too of course, but get this. How many free music services have you come across which feature complete discographies with every track of every album that’s playable in full? No really, just find the album, track or artist you want – the database seems huge – and bingo you’ve got access to everything they’ve ever done, on compilations, unplugged, live sessions…just astonishing. The player program will also start recommending new artists you once you’ve listened to a few tracks/artists too, which is great.

Spotifybio

Oh and you don’t have to worry about setting up playlists or being limited to listening to a track a certain number of times or any of that rubbish. Just click on any track and the program will automatically set up a playlist of ALL that artists tracks sorted by popularity. You can listen again and again, add to your fave playlist, set up a new moody playlist and so on. And there’s an automatically populated artist radio which streams similar genre tracks associated with your fave artist, just click and listen. Hey, stop dribbling, it’s unseemly.

Spotifyartistradio

Now I can hear the purists among you saying, ah but it’s only streaming, what about downloads? Well to be honest, who cares? There are clearly plans to allow for the purchase of tracks and albums although the options are grayed out at the moment in the beta, but this is just such a fabulous way to listen to music at home or in the office or anywhere you’ve got an Internet connection. It’s like an awesome jukebox in the cloud, which explains why the company is marketing the 24 hour day-pass as perfect for parties and suchlike. One day all music will be like this. For now, of course, you have the unauthorised option to record the streaming sound from your PC via whatever microphone you have handy, if you see what I mean.

What’s lacking? Well there’s no pretensions to community networks in here, the nearest you get is a playlist sharing option in the premium version, but that may be enough for now.

But you know what is so absolutely brilliant about the whole thing? It’s addictive, and means that you will INEVITABLY find new music that you love and want to buy. It’s what we’ve been trying to explain to the music industry all along, take away the hassle of enjoying music and the demand for it will rise not fall, at which point their challenge is to monetize it properly. What a supreme irony that a service like this comes out of Sweden, home to the infamous Pirate Bay!!? Laugh?

So really that’s it, the future of music. iTunes, Amazon and the rest of the traditional music retail services are really now facing their own moment of decision, as services like this are inevitably going to multiply over time. The licensing issues seem to have been removed, and what with the recent Comes With Music service from Nokia – another all you can eat music service for mobile phones – it looks like the music industry has finally realised in earnest that it’s a new millennium and time for a new consumer model. Awesome.

I’m going to try and get some invites from the company to give out (not the USA unfortunately, only for UK, Germany, France, Italy, Spain, Finland, Norway and Sweden for the beta), so if you want to sample it, then pop your details into the comments and I’ll see what I can do (no promises). It would be nice if you come back here and give me your feedback in the comments too once you’ve tried it.

 Spotify is an online music service offering users the ability to stream music on demand using Spotify’s unique technology. Spotify will be marketed both as a premium monthly subscription service and a version which is free for consumers to use, and supported by advertising. Consumers will also have the option to purchase a day pass that gives access to Spotify without advertising.

Nigel is the managing editor of the Red Ferret, as well as a freelance columnist for the Sunday Times newspaper in London. Loves tech and fancies himself as a bit of a futurist, but then don’t we all?

Nigel – who has written posts on The Red Ferret Journal.


  • Nigel

    Skeptic, oh yes, I’m totally in that Man pay thing. :-)

  • Pont du Lac

    Please send an invite – much appreciated. Judging from your review, this may well change the course of the music business even if only by a couple of degrees for starters..

    Thanks

  • Michele

    It seems to rock! Do you have any more invites? I’d like to try it…
    A service like this would be perfect with Windows Media Center and Extenders, every room with different music, and never the same…

    Thank you in advance :)

    Michele.

  • Michele

    Nigel,
    thank you for the fastest invite ever sent! But, unfortunately, free service is not available here in Italy :( I’m so sad…

    Thank you anyway!

  • Nigel

    Ah sorry about that Michele, maybe sometime soon… :-)

  • Michele

    I’m in! Don’t ask me nothing plz… :)

  • Np

    Is it possible to get an invite for this? Seems like the best idea in a long time.

  • Eric

    Hi, I would like to have an invitation to try this wonderful music service, :)

  • Moorewegian

    this is very good! may i get an invite?

  • Fileri

    I would really like to try this service. Any invites left?

  • SD

    Sounds almost too good to be true! Is there any chance to get an invite?

  • Hey man, if you have some invite left that would be awesome!

    Thanks,
    J

  • petterkopp

    How I would love an invite. If anyone have one they feel like giving away feel free :)

  • Ole Roger

    Hi :)

    If possible I would like to have an invite! :D

  • Simon Powell

    OK, I’m a bit late to the party, but I’d love to have a go if you’ve any UK invites left…

  • Dag Erik

    If its not to late, I would love an invite too! :)

    Pretty please?

  • Jacob

    I would love to have an invite if you have one to spare. By the way, thanks for an interesting article.

  • Ole Roger

    Thank you VERY much! :D

  • Grory

    Hi, this program seems to be awesome.

    Maybe you could send me an invite? :)

  • Johan

    Hello:)

    Im amazed by this prgram and it seems extreemly nice!
    An invite would be superb!

  • Marianne

    Hi.

    This seems to be a very good program.
    Maybe you could send me an invite? :)

  • Johan

    Woah. That was fast, thank you very much!

  • Dixi12

    Hi.

    This seems to be a very good program.
    Maybe you could send me also invite? :)

  • Snah

    Hi, a friend just showed me spotify. Looks great, can I please get an invitation?

  • Nigel

    :-) We aim to please! :-)

  • Henrik

    Hi, I’d like to explore Spotify. Do you still have an invite left for me? :-)

  • Karin

    Hi,
    spotify looks really good, and I realy want to try it out! If its possible i would be very greatful if you sent me an invite.

    Thanks!

  • Thomas

    Spotify looks awesome, you have an invite to share? :-)

  • Morten

    Hi, could I have an invite please?
    Thanks in advance! :-)

  • sandman

    Can I have a invite?
    Thanks in advance….;-)

  • Michael

    Hi,

    could I have an invite, please?

    Thanks in advance :-)

  • Elias

    Hi, I’ve been hungring for a Spotify-invite for quite a long time now. I would really appreciate one, if there are any left:)

  • Martin

    This looks great. I would love very much an invite :) Thanks.

  • brodskive

    I have been searching all over for an invite, please release me from my pain! :P

  • esel

    Hi. I am dying to test this out. If you have a extra invite it would be the awesomest thing ever!
    This software looks sweet… :)

  • arthuras

    hi,
    i would like to try out, has anyone initation? thanks in advance,
    filmukas(eta)walla(dot)com

  • Fredrik

    Can I have a invite please? :)

  • Simen

    I would very much appreciate an invite. Santa is nice to people that give away invites. :)

  • WOW this is kool id like an invite too. Im quite a music condenser so i could help out

  • Nordh

    If someone could help me out with an invite I’d appreciate it very much :)

    andreas.nordh (at) gmail (dot) com

  • lou

    hi if there are any invites left would also luv 1 heard alot of good things about Spotify and would luv to try it
    thanks inadvance

  • Amos

    If you have any invites left I would love one :-)
    Pleeeze
    Anders

  • Eirik Smo

    I’d love an invite, eirik_smo (at) hotmail (dot) com

    Thanks : – )

  • lou

    wow pretty impressed that was quick thanks for the invite looks wicked place to i gonna luv it here thanks :0

  • gary

    please can i get invite i live for music

  • i would really love to be invited to spotify
    thanks

  • Tyrone

    I would love an invite if anyone has one :D

    This place sounds awesome for me as i have a small hdd lol

  • Runar

    I would indeed appreciate an invite! Santa is very nice to people that give away invites for free. =D

  • chris

    spotify sounds awesome. i would like a invite if anyone has any. thanks

  • Arne

    Wouldn’t mind an invite to this, seems like a brilliant idea :-)
    a.mjaa () online.no

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