The Alchemist Aston Martin DB7 is a 24 carat gold and platinum leafed supercar with seven diamonds studded into the bodywork. Good luck parking the thing safely outside your local shoe shop. Oh but we forget, people with this amount of money don’t do their own shopping do they? Tsk! Silly us. Recession, what recession, James? Oh and the company plate laptops too, just in case you were interested.
Alchemist is a company specializing in covering or decorating cars and cars’ rooftops in pure 24-carat gold leaf. This London-based company is run by Jacques Blanc, a former French art director whose acclaimed advertising campaigns in Paris include beauty, fashion and car manufacturers. Alchemist uses a newly patented process to cover the car with gold, and it takes its team of specialist gilders about a week to complete a rooftop. The roof is first polished to provide a shiny surface for the gold leaf to reflect. Skilled craftsmen then place individual gold leaves onto a layer of a special base. Finally an invisible shield is laid down to make the surface scratch-proof – and impossible to pick off. Gold is not affected by air, heat, moisture or oxygen, and so is well-suited to car rooftops. As a rooftop provides a symbolic protection, it is suitable for such an attention. Each roof is signed, numbered and a certificate of authenticity is supplied, along with a guarantee.