The new MyScreen service pays you to accept delivery of end of call ads onto your cell phone. Sign up, hand over your phone number, personal details and ‘lifestyle categories’ that suit you and install a small application on the handset.
Thereafter every time you finish a call, you’ll get to see a full screen advert with hotkeys to visit the advertiser embedded in it. In return you’ll earn rewards which you can spend on stuff like iTunes tracks, ringtones, concert tickets, fast food etc. Hmm…..
The ads will be displayed at the end of each call in a full-screen, visually rich format optimized for your handset. Ads may include hot-keys which allow you to respond to the advertiser with one click on your phone to either visit the advertiser’s websites for special promotions or call the advertiser’s hot-line to hear about exciting offers. As you view each advertisement, you will earn valuable rewards which you can redeem with your mobile operator. In the future, you will be able to transfer earned rewards to third-party loyalty cards, prepaid credit cards, gift cards or to donate to your favorite social cause.