AdHack is a new crowdsourced DIY advertising marketplace, which links up people making ads with those looking for them. The idea is similar to SpotMixer, Zooppa and even AdReady which does DIY banner ads.
The difference with AdHack is they’re supplying creative people in a range of abilities, from video ads to print and social networking. Because of this buyers can order a more coordinated campaign across different media, which makes the story much stronger.
It’s great to see the Web continuing to innovate and disintermediate with gusto, although this is a very new market and it’s not at all certain that people really *get* making their own adverts. Nevertheless, this whole area is definitely one to watch for the future.
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