The Travelrest Pillow is a long sausage shaped blow up pillow which apparently gives better support when travelling than conventional neck and shoulder pillows. The thing attaches itself to the seat and/or seat belt, and can even be used without a seat. Hmm….. £14.95.

With its patented ergonomic shape, the TravelRest pillow attaches to any seat back, nestling against the head and neck to provide support and comfort in flight or on the road. Even without a seat back, TravelRest’s versatile design provides excellent support – simply sling the tether cord over your head and shoulder… and relax.