
Not really Apple’s greatest moment, is it? Petulant, angry, defensive and just a tad ungracious to its adoring customers. Ah well…c’est la vie.
How not to conduct a PR campaign on a dodgy product.
iSuckit:
Friends & Enemies:
Rubber Bands to the Rescue:
…and finally:
Apple Design Chief Jonathan Ives gives a June interview about the importance of materials in the design of the iPhone 4.


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