If you’re an Xmarks user then I’m sure by now you’ve received an email announcing that they’re closing up shop in 90 days. According to the Xmarks blog they’ve been unable to find either a viable business-model, or a buyer for the company.
It would be a truly sad day for the internets if this fantastic and extremely reliable service disappears, and a sad indictment that a top 1,500 website can’t make money in this day and age. What I think they need is a grassroots uprising of delighted users to show them the error of their ways, to find a way to keep the lights on and the servers running. There is plenty of space for comments on their last blog post; hint, hint.
Tomorrow, however, will hardly be anything but typical, for tomorrow one of our engineers will start a script that will email each of our users to notify them that we’ll be ceasing operations in around 90 days. This post attempts to summarize the Xmarks story: how we got to be the most heavily used browser synchronization service in the world and yet still find ourselves pulling the plug.