Oh dear, SF Gate reports on the continuing decline in mass media consumption. Seems that we’re not conforming as we’re supposed to, darn it!

‘Television has “become background noise,” says Susan Young, a 46-year-old mother of two from Maplewood, N.J. Her boys, 9 and 13, watch about an hour of TV a day during the week, sandwiched between homework, sports, religious school and piano lessons. But when they watch TV, they’re frequently on the computer or playing with a toy at the same time. It is videogames they really prefer…’