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Fijit Friends – Robots for girls

When we had a Barbie, we used our creativity to create scenarios and react to them. It seems that anymore companies are making toys that react to their surroundings, encouraging us to keep a distance and not use our imaginations anymore.

Mattel has put out a new toy for girls called Fijit Friends, which are squishy robots that have life-like movements, and will respond to being poked, something youíre watching on TV, or music youíre listening to. Not only is it fat, it looks like a bug, and has a voice that sounds like a little girl from some overly excited anime. They may have some neat capabilities, but the fact that they are reactionary when you donít pay attention to them gets them bad marks from me. They donít want you to be creative or play with them, you can only poke them and talk to them. Thatís it. Nothing interactive that uses the imagination or asks the child to move around with it. The idea is interesting, but it is packaged all wrong. For the $50 you would spend on this thing, you can take your family out to dinner and talk, and react to the music and tv your kids are around.

Scott – who has written posts on The Red Ferret Journal.


  • Kayley

    i like them but there a rip off

  • Your really missing the point. They are supposed to be cute funny, interactive little toys. Thats all they are, toys. They do what they are supposed to do which is entertain your child

  • Bob

    I agree with David. No toy is perfect especially when they are first introduced. With electronic toys glitches are always discovered but if the manufacturers take notice of this over time the glitches get solved.

  • Kawaiigirl

    Kayley is right,there a ripoff of Furbys.

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