Minimalists like things to be absolutely straightforward. If it is something frivolous and complex, it can belong to someone else. Tokyoflash seems to be able to be on either side of the scale, or smack dab in the middle with their watches, and this brand new item they have on the market is tipping towards those who like the simple things in life.

It’s official name is the Kisai On Air Acetate White LED Watch. Elongated numbers that depict the minutes will point to the current hour, making it very easy to read. It features a touchscreen that will display the time and date, and will allow you to set alarms with a few taps on the face of the watch. If you should want to mess with the different modes, simply swipe your finger across the screen, and hold down whichever icon you need to use. All of this simplicity comes at the price of $140, which is pretty cheap compared to some watches in the world.