Clumsy type? Prone to dropping things are we? Tend to be the first one at the party to spill sauce down our best party togs? Yeah we sympathize. Most of the time the clumsy gene is nothing more than embarrassing, but occasionally it can really be upsetting, like when you accidentally drop your expensive phone down the stairwell at college. Ouch!

That’s where this new safety cord comes in. My Bunjee is nothing more than an elasticated coiled cable, which you clip to your back, belt loop or other suitable position. Attach the other end to your phone with the rubber band and your phone is secured against drops, snatches, forgetting in taxis and other potentially depressing misadventures.

There are three different versions of the product, classic curly, beaded and lanyard style, and it’s available in a range of poptastic colors if you’re that way inclined. We’re more the discrete black or grey type, but your plumage may be more exotic in which case break a leg. Priced at £5.95 for the standard version.