There’s probably nothing more embarrassing than being caught with a massive attack of the hiccups in a public place. Not only are they loud, but it’s pretty obvious that you’re out of control which makes the whole thing even more traumatic. And don’t even get us started with holding our breath and counting to 1000, you ever had that work when people are watching? Nope.

Well it seems like our troubles are over, fellow sufferers, thanks to an ingenious device called The Hiccup Stick. This small tool works in a deceptively simple way. Just place it in the mouth longways and bite down and drink a cup of water at the same time. Within seconds the hiccups stop.

Apparently the device works by causing the throat muscles to tense, which in turn stops the spasms in your diaphragm which create the dreaded ‘hics’ from happening. Job done. The small plastic tool doesn’t obstruct the airway or throat while you’re drinking, and so passes the ‘won’t kill you’ test with flying colors. The only thing we’re wondering is whether we could save the money and simply bite down on a twig, but we’re probably missing something important.

Anyhoo, the product is available now for $19.99 for a set of three.