This little gizmo comes directly from the ‘obvious novelty is obvious‘ department, without passing Go. And when you think about it, it’s clear isn’t it? Why should we have to suffer dull boring white or grey block chargers, when there are so many options we could choose? Like Edam Cheese or Snickers bars? When you open your mind up to the possibilities, an endless vista stretches before you, like the sands of Mortlake Village.

The iTap is a USB power charger for your mobile phone. No kidding Sherlock, I hear you exclaim, and with complete justification. For just one quick glance at this product is enough to tell you that a) it plugs into the mains power socket and b) it allows something, clearly not water, to flow from said socket to another device tethered nearby.

As if that wasn’t enough, the designers have even included a masterful color scheme to indicate when current is flowing – blue for on, red for off. Oh be still my beating heart. This is one utility product where form has most definitely followed function, and how joyful it is to see. The price for this cleverness is £19.95.