There are times when you want hair, and times when you don’t. Know what we mean? Like for ageing men with follically challenged heads, it’s definitely a need, but for ladies, swimmers and sports cyclists hair in the wrong places is definitely a bit of an issue. Trouble is, it can get real painful to remove the stuff. Who would have thought?

This Verseo eSmooth Hair Remover Roller Pen promises to remove unwanted hair without pinching, which will be a real bonus for those folk who have sensitive bits on their body. The thing works by using tiny electronic pulses to destroy ‘the germative hair cells and dermal papilla’, whatever the heck they are.

The diagram doesn’t help much either, since it kind of looks like a ball point pen running over a zit, but we’re willing to suspend our cynicism and believe. The thing runs on two AAA batteries and comes with a couple of interchangeable roller tips and some gel. Priced at $79.95.