Spectra Corp has come up with a new CD tech called Media Coat which will let companies put advertising on the playable side of the discs as well as on the label side. Joy!
Spectra Systems Corporation has developed a new medium for advertising, promoting and building brand awareness using optical media products. This unique technology called MediaCoat allows the placement of text and colorful graphics on the play side of CD’s and DVD’s without interfering with playback performance.
Oh. Great. DON'T TELL DISNEY!
Who looks at them once they’ve been ripped anyway :-)
Good point! :-)
Hows this going to work with “self-destruct” discs? I mean, use-once advertising?
Use once, forget immediately. :-)