You need to do what’s necessary if you’re a cyclist in a busy city nowadays, and that can include wearing a suitable helmet to protect your noggin in the event of something nasty happening. But it’s good to be comfortable too.

This rather cool Flexible Cycling Helmet looks like it could combine a number of neat features. For one thing it adjusts to the size of your head. For another it comes with built in ventilation when expanded, so your bonce stays cool while traveling, not matter how much work you’re pouring into the pedals.

And finally, when it comes time to stow the helmet away, it will take up much less space. All of this sounds like a bargain to us. Oh and did we mention that the premium model comes with a rear LED lamp built-in? Cool stuff. Prices start from a mere £67.95.