The new TiVo third party toolset announcement looks really ho-hum until you dig deep into the concept, at which point light bulbs start popping. The tools allow anyone with smarts and content like TV programs or music videos, to ‘broadcast’ it directly to TiVo boxes using broadband, i.e. without going through the traditional TV network routes . The Ferret reckons that this is colossal stuff, peeps, ‘cause once broadband is everywhere, all it needs is a widespread deployment of this kind of tech (there’ll be others soon, you watch) for there to be a fourth TV infrastructure apart from cable, satellite and terrestrial. But with completely customised, on demand, content.
Use TiVo Video Publisher to deliver video straight to the consumer’s DVR via broadband. For those with existing video assets or work flow, the TiVo Video Publisher enables you to publish your video to the TiVo service. Delivering your video to the television is no longer limited to network broadcast or packaged media. You simply publish your video to the TiVo service, and it makes your video available to TiVo subscribers, packaged, priced, and protected to your specifications.