Traveling by bicycle is typically a frustrating compromise between either arriving looking like a refuge from the Tour de France, or risking your life through wearing conventional clothes which aren’t that road friendly in terms of visibility. Sure you can add lots of lights and reflectors to your bicycle, but now a company in the UK has added another option.

The Portland Jacket is part of a range of smart casual jackets which on the face of it look pretty normal, but in fact are designed to offer maximum reflective visibility when it counts, in the dark, on the road, on your bike.

The secret lies in an interwoven thread of something called Lumatwill, which is a highly reflective material which will ensure the jacket sparkles like a christmas tree on steroids when you’re cycling along in the gloom. The jacket actually comes from a decent tailoring house in central London, and you can either buy off the peg or a custom tailored version depending on your tastes and budget. The jacket is priced at £699.