Oh good grief, when will it end? The latest arrival on the stupid bus is this vapid and yet somehow disturbingly logical smartphone dock which also doubles up as a full blown hair brush. Yes you too can now brush and chat at the same time. Because why not?

The Selfie Brush also happens to work as a tool for grabbing self-portraits on your phone camera. We believe they’re quaintly called ‘selfies’ or something like that. The idea is you pop the phone (iPhone mostly we guess) into the slot, give your hair a quick spruce, and then shoot yourself looking sultry. Or sulky. You choose.

Is there any need for this product? Absolutely not. Should the designer have put their attention to more pressing matters, like solving a Rubik’s cube? Definitely. Will we be sorry when this sorry excuse of a novelty product dies a horrible, forgotten death the day after New Year’s Eve? No. $31.29 / £19.99.