
The Binary Watch. £49.95 ($87.41). Now don’t go telling me all that geek machine code nonsense. Tell me about cool black cars and polo necked chauffeurs.
Ostensibly, a watch is for telling the time. But if that’s all it was for, no one would pay thousands of pounds for a Rolex. Choosing a watch has far more to do with how it looks than knowing what time it is; just look at all the watches around with only four numerals, or none at all. But for all the different face designs around, watches are still either analogue or digital – and that’s what makes the Binary LED Watch really stand out from the crowd.



























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