We’re surprised it too so long. After all half the developed world is dog mad, so why shouldn’t some enterprising (cough… opportunistic …cough) company try and capitalize on that? And what better than a pet food company eh? So step forward the new Pedigree Tracks app. The most totally useless piece of code to ever be written in the history of code.

The new app is designed to help every dog owner look after their pet. The blurb calls it a personalized dog advisor in your pocket‘. Yeah right. The app delivers all kinds of trendy stuff, like a way to monitor your dog’s activity (and ‘progress‘, whatever that means). And of course, coming from a pet food company there’s a nice full section on feeding.

You get a ‘bespoke feeding menu‘ featuring of course the company’s food, and lots of it. Oh and of course your need to make sure you feed regularly to ensure health…blah blah. Oh and a daily doggy exercise goal? Ohgoodgrief. Anyway, for anyone who hasn’t figured out how to walk, entertain and play with their pet yet, here’s an app which probably won’t help. ‘Nuff said?