hmm..interesting posted by

Mother Dirt – can we really stay clean and healthy using soil not soap?

motherdirt

Every day we spend time and money ensuring that our bodies are as clean and sterile as possible, using soaps, shampoos and a variety of products designed to keep us fragrant. But could that regime actually be harming us in some fundamental way? The folks at Mother Dirt think so. Which is why they’ve created a range of products which are designed to restore what they call ‘happy bacteria’ to our lives.

The Mother Dirt range consists of a no-soap base product which uses a benign live soil borne bacteria called AOB (ammonia oxidizing bacteria) which reacts with sweat and the skin to ‘rebalance the skin biome’. Now whether you believe this or not, it’s a fact that we do have a strong connection with the soil and bacteria. In fact we apparently have over 100 trillion (with a T) microbes in and on the body, which makes us 10% human and 90% microbial. Freaky.

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Which suggests that it’s kind of logical that many if not most of these bacteria are actually benevolent for our health and survival, which makes it strange that we’d spend so much time trying to scrub ourselves free of them. We’ve gone from aiming for clean, to aiming for sterile. Which doesn’t sound good, long term. One of the founders of the company has even gone so far as to solely use the product to keep clean. He hasn’t had a shower in 12 years.

Anyhoo, the team behind Mother Dirt has apparently done years of research on the subject of the skin biome, and now anyone can buy these products to change the way they stay clean. Rethink clean, indeed. Very interesting.

Nigel is the managing editor of the Red Ferret, as well as a freelance columnist for the Sunday Times newspaper in London. Loves tech and fancies himself as a bit of a futurist, but then don’t we all?

Nigel – who has written posts on The Red Ferret Journal.


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