We’re connecting everything in our lives, it’s the future! And in the future, your hair will be luxurious and smooth because your connected brush will make it so. L’Oreal unveiled its connected smartbrush, Kerastase Hair Coach, at CES and I sort of want one.
At first glance this seems like it would be a colossal waste of money. It’s a brush and why do you need an app connected brush? I’ll tell you why, because it’s going to monitor my hair health and alert me to problems before it all falls out. That’s worth it. There’s a microphone to listen to the brushing of my hair. That’s a whole level beyond where I’ve ever been with haircare.
It would be really awesome if this came in a variety of hair care products because not every hair type can use that sort of brush but the idea is still pretty neat, even if it does seem silly. It’s supposed to be coming out in the fall and will be $200.