So UK mobile phone company Phones4U has come up with a ‘brill’ marketing plan. The company has set up a PhoneShui site which offers practical guidance to getting the best karma out of your mobile phone. ‘Your phone is a reflection of your mind’, eh?

It’s all a load of tosh of course, but great for the guerilla marketing bunch. Just watch the Web and media pick up on it. [via Metafilter]