The Google Website Optimizer is a free tool from Google to let Adwords advertisers optimise their landing pages to maximise their potential earnings from adverts. Another cool release from the king of the hill. Beta at the moment.
Website Optimizer is a free and self-service tool. Without extensive experience or resources, you can run multivariate experiments on landing page content, including headlines, promotional copy, and images. Complete the steps below and sign-up to participate in our beta test. We can only invite a small number of advertisers at this time, but hope to open the tool to all Advertisers over the coming months.