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What is Web 2.0? – a sensible attempt at definition


There’s a bunch of ‘pundits’ out there trying to make sense of this mysterious Web 2.0 malarky, but this Web 2.0 definition is actually one that I think actually works well. It’s not too complex, vague or oblique and it sums up some of the important meta-issues that lie behind the marketing fluff. Bookmark it for your next dinner party chat.

 “But that’s not fair!” you may be protesting.” Everyone knows what it is. It’s about social networking, user-generated content, glowing drop-shadowed logos, blogs, AJAX, mashups, and tagging. It’s the next revolution on the Web!” Baloney. The biggest mistake most of the tech press, Web 2.0 boosters, cyber pundits, and digital hipsters make is to confuse Web 2.0 products with the root changes that made them happen.

Tags: web+2.0

Red – who has written posts on The Red Ferret Journal.

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