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Cha-Cha – human and machine search returns to Web 2.0

chacha small Cha Cha   human and machine search returns to Web 2.0

ChaCha has been getting a fair bit of press recently. It’s a standard search engine with a twist, in that there’s an option to get help from a live human if you’re having trouble finding what you want. Goodness knows how this is going to scale, and to be honest it looks more like a marketing puff than a real long term product, but they’ve just scored a lot of VC cash, so watch that space as they say. Colour us sceptical (especially since sign up seems to be broken).

 LIVE GUIDED SEARCH – Instant search not cutting it? One click hooks you up with a live ChaCha Guide. A real person that will ask you questions, understand exactly what you want, and send you results that are dead-on. Computers can’t do that. It takes a community of people who are motivated to help you get the answer you seek – no matter what it takes. The brainpower behind ChaCha. The next generation of search engines is here. And it’s all about people. So lets ChaCha.

 Cha Cha   human and machine search returns to Web 2.0

Red – who has written posts on The Red Ferret Journal.


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