Firebrand. Take a bunch of television adverts, thrown in some ‘E’ style veejays, docu-commentary and a super slick interface and what have you got? Er…a bunch of television adverts? Yes, it’s every ad exec’s wildest dream come true, as all of a sudden the annoying stuff that we want to fast forward gets its own online channel complete with stylish Web 2.0 features like embed links, favourites et al. Eat your heart out Visit4Info and AdForum, ‘cause this is art. Y’hear? The Good News? It’s not just another YouTube aggregator. The bad news? We’re a pretty weird species. That’s all.

[OK, so curmudgeon aside, some of them are very funny indeed. Check out MTV’s Budgie Smuggler – hilarious. And of course the Drumming Gorilla).