The premium SUV (Sport Utility Vehicle) market is for luxury car makers what the Oscars after-party is to celebrities: each is desperate to get in on the action to further their own careers. When Porsche launched their Cayenne SUV fifteen years ago they went from zero (profit) to money-making hero. Making sports cars is all very well, yet like owning a selection of race horses, they may look impressive, but you try making money from them! SUVs on the other…
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