Amazon has today launched a new service to rival Paypal, called Login & Pay With Amazon, maybe not the snappiest name they could have chosen, but a fundamental game changer nonetheless. The idea is to let people pay for their online shopping *on any store* using their existing Amazon account. The idea is simple and logical, and yet so much more than the sum of its parts.
Continue Reading »Login And Pay With Amazon – why today’s launch will completely change the face of online retail