The Zub Zen Watch is the kind of chic, elegant and oh so useful timepiece that must make Swiss horologists heave. Imagine you’ve been working all your life to perfect the art of split second accuracy and along comes a blob of green plastic priced at $140.00, what would you do? Yep.

A departure from standard timepieces, this wide-band unisex watch with alarm displays the progression of time graphically from left to right, featuring vertical bars for hours and minutes. Seconds and the date are digitally displayed in small windows. Made of plastic and polyurethane. Water-resistant.