I’ve just started using Mippin to format and deliver our content in a mobile phone friendly way. I succumbed because it’s a total cinch to implement (there’s even a WordPress plugin) and I think it adds value by making our stuff much easier to read and access on every type of mobile phone. But don’t take my word for it. Give it a try please – go to www.redferret.net on your phone and it’s all done automatically – and let me know what you think. Good or bad. I’m a caring, listening Ferret, see?