Mr Jones Average Day Watch takes time beyond mere numerals and gives it a touch of insouciant style for peoples what care little for convention. Instead of measuring hours, you get to measure activities at each point in the day. So if the average joe would be working, you’ll see the time is pointing to work. Of course without a 24 hour digital display the timepiece has to double up on activities, so you’ll also see TV as an option in the same segment as work. Which kind of works in a Dadaesque kinda way. £100.00.
This watch eschews the conventional division of a day into 24 hours, instead it divides into units of median daily routine. The dial shows a breakdown of what average people do on an average day, so you’re able to see what you yourself should – on average – be doing at any time. The outer loop on the dial represents the AM and the inner loop the PM…The watch is produced as a signed limited edition of 100 pieces, each watch has its edition number engraved on the back of the case.