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Next month Sony will quietly start broadcasting – or should that be narrowcasting – games, movies and other programming across its PlaystationBB channel in Japan. Whilst this is geared towards Playstation 2 users, the company is also starting up a general PC service through its subsidiary, which may also eventually supply content to 3G PDAs and cell phones.

All of this softly softly activity strikes me as being a good practice ground for the eventual epic struggle over the living room that will see Sony and Microsoft locked head to head, or rather console to console in a gargantuan fight for the consumer’s eyeballs and remote controls. And may the best entertainment and media conglomerate win!

Red – who has written posts on The Red Ferret Journal.

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