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McDonalds Video Game – make like a conglomerate and profit


McDonald’s Video Game comes in an assortment of languages and provides a useful look at just how hard it is to keep stacking those profits as a multinational fast food empire. You get to take control of the agriculture, animal management, retail and HQ, and woe betide you if you let some part of the profit chain slip.


The whole thing is designed as a subtle – or maybe not so subtle – parody of the whole corporate profit thing, but it’s definitely worth playing for the challenge and the chance to learn if you’ve got what it takes to profit at all costs. I failed fast, which shows I’m just not ruthless enough I guess.


In some ways, this is a mirror image of the 3rd World Farmer game, which we featured a few years ago. In that title you get to play a poor dirt farmer in Africa trying to survive and feed his family. In a similar way, you get to dice with your character’s life in a harsh environment, but in this case it’s a matter of life and death. I failed fast here too. Makes me wonder if I’m really cut out for this kind of ‘serious’ role playing responsibility.

 Making money in a corporation like McDonald’s is not simple at all! Behind every sandwich there is a complex process you must learn to manage: from the creation of pastures to the slaughter, from the restaurant management to the branding. You’ll discover all the dirty secrets that made us one of the biggest company of the world.

Nigel is the managing editor of the Red Ferret, as well as a freelance columnist for the Sunday Times newspaper in London. Loves tech and fancies himself as a bit of a futurist, but then don’t we all?

Nigel – who has written posts on The Red Ferret Journal.

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