Mr Saatchi believes that ‘brands have run out of juice’. Therefore he proposes Lovemarks.

‘ Lovemarks are the answer to everything that’s wrong with marketing and advertising. At the core of every Lovemark is Respect. A Lovemark�s high Respect is infused with these three intangible, yet very real, ingredients: Mystery, Sensuality and Intimacy.’

You still awake at the back there?