Not really Apple’s greatest moment, is it? Petulant, angry, defensive and just a tad ungracious to its adoring customers. Ah well…c’est la vie.
https://www.youtube.com/watch?v=Tn-YesqzvNk
How not to conduct a PR campaign on a dodgy product.
iSuckit:
https://www.youtube.com/watch?v=9lapu7dAtQw
Friends & Enemies:
Rubber Bands to the Rescue:
…and finally:
Apple Design Chief Jonathan Ives gives a June interview about the importance of materials in the design of the iPhone 4.