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iPhone 4 – Titanic Antennagate Jedi loses Death Grip control of Reality Distortion Field


Not really Apple’s greatest moment, is it? Petulant, angry, defensive and just a tad ungracious to its adoring customers. Ah well…c’est la vie.


How not to conduct a PR campaign on a dodgy product.



Friends & Enemies:

PC World

Consumer Reports

Rivals Annoyed

Rubber Bands to the Rescue:


…and finally:

Apple Design Chief Jonathan Ives gives a June interview about the importance of materials in the design of the iPhone 4.

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Nigel is the managing editor of the Red Ferret, as well as a freelance columnist for the Sunday Times newspaper in London. Loves tech and fancies himself as a bit of a futurist, but then don’t we all?

Nigel – who has written posts on The Red Ferret Journal.

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