Sorry folks we were all wrong. According to a snappy Fujifilm press release, film is actually not dead and is actually…er…thriving? At least in parts. We’ll see, shall we?

‘Fujifilm affirms that certain product categories are, in fact, exhibiting steady demand, with products such as 35mm zoom compacts, entry-level, easy-to-use fun cameras � and certain APS models such as the Fujifilm Q1 � showing notable resilience…

…Adrian Clarke, Fujifilm�s UK Director of Consumer Products, commented, �Film is very much alive! Fujifilm is continuously confronting rumours in the industry that the film camera market is in decline, and is fully committed to developing exciting new technologies in the field of film photography. ‘