1st Class Sleeper. Your bed in the clouds. Airline pilot Bob Duncan reckoned he could make flying a more pleasurable experience, and so invented this inflatable pillow. I want one. $49.95. Check out the Quicktime video too!

‘With just 10 to 11 deep breaths of air (about 10% of total capacity) you will be supported from just below your belt-line to the top of your head. Your head can never �flop� over. It can only move as if you were laying on your pillow at home.’