So you thought you’d heard about every type of diet aid on the market right? Wrong. Alex Fontaine, with the aid of a cute skunk called Sally, appears to have come up with the perfect cure for the over-eating disease. The answer? A ‘malodorant‘ product called Stink Yourself Slim.

The product comes in a spray form, and is designed to be used every time you find yourself craving something nice to eat. Just give a quick spray around your person, and the disgusting smell will put your cravings to rest so you can go off and read a book or something instead.

The science behind the spray has something to do with the ‘olfactory bulb‘ at the top of the nose, which can have a strong effect on modulating behavior. The nasty smell apparently tricks the brain into thinking that the food is not safe, and we lose our craving instantly. They say it’s best used in the home to train you to stay away from your ‘danger cupboard’. That’s the theory anyway, and it certainly sounds plausible to us.

The smelly spray is the result of over 18 months of research and testing, and is now available in a handy 50 ml bottle for £29.99 a pop.