Servcheck. An Australian service which lets customers complain (or praise?) companies by sending an SMS message from their phone. Brilliant idea and one I hope will spread like dingo dung!

‘Remember that 90% of unhappy customers will never complain in person or with a phone call. The Servcheck sign shows that you take service issues seriously. By receiving messages through Servcheck you can deal with issues when you are ready and there is always a searchable record of all messages. People will include their phone number in the body of the message if they want to be contacted (although this does not require you to contact them).’