Every person you know has a camera in their pocket but if you hate getting your picture taken, you can ruin all their photos with the ISHU, the anti-flash scarf that will protect your privacy without your constant vigilance.

Obviously, this isn’t going to stop photos that are taken in plain sunlight (unless you use the scarf to physically cover your face, which you can, because it’s a scarf) but luckily most people have flash on and don’t think twice about it. This scarf will thoroughly mess up whatever picture they try to capture.

They scarf works by making it seem like the picture is much brighter than it is to the flash. When the camera goes off, the flash under-emits because the reflective material makes it think that it’s properly exposed, leaving the scarf in perfect view but everything else will be too dark to really see at all. Picture ruined. This scarf is designed to be worn by famous people who are trying to avoid the pa-pa-paparazzi. But we don’t know all of your lives, some of you might be famous. The ISHU Scarf is $382.48.