Managing social media can be a hard task for many small businesses. It’s best practice to be on every social media platform and gets even trickier when you have multiple “brands” that you handle. Make things more efficient with Hootsuite, the social media productivity software.

This software helps you manage all your social media in one place. Facebook, Twitter, etc all should be updated pretty regularly to keep your audience engaged, this software helps you do that under a single login.

You can schedule and plan posts as well as see the activity so that you can keep a handle on what content is doing well and which posts are dead in the water. See how timing effects things or any other number of analytics so that you can get the most out of your marketing endeavors. Hootsuite isn’t free, it cost $19.99 per month for single proprietors and goes up from there for various business types.