Talking about climate change is politically polarizing. It shouldn’t be, we all live on the same planet, together, but the subject has been taken up by political circles and people tend to fall on different sides of the debate. But by using moral foundations theory, maybe we can get everyone to agree.
Moral foundation theory is just the idea that core principles influence our decisions. Approaching any topic with these core principles in mind helps frame the argument one way or another. In the US, it was found that conservatives and liberals have different principles thus making causing the messaging to be received differently.
Tweaking how we report these issues, one way or the other, can help get people from different groups on board with making changes to slow down the climate crisis. Which is a good thing, after all this is really the only planet we have and everyone should be invested in saving it.