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Nissan Winter Camper shows how not to launch a new EV

The newly announced Nissan Winter Camper Van is a classic case of marketing over reality. For one thing any EV maker which thinks that 124 miles of range is enough to justify a high price and glossy photos, deserves to be beaten over the head with a wet mackerel. The base NV200 EV is a great short range city van, as we showed in our launch review, but the range of this camper in winter will probably drop to around 80 to 90 miles – which is just about enough to get to the nearest charge point. Forget about wide open spaces. These people need to stop drinking whatever they’re drinking and get real. Fast.

Sad isn’t it.

Nigel is the managing editor of the Red Ferret, as well as a freelance columnist for the Sunday Times newspaper in London. Loves tech and fancies himself as a bit of a futurist, but then don’t we all?

Nigel – who has written posts on The Red Ferret Journal.


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