Spot Runner. Interesting new concept – a complete pre-packaged, templated, TV advertising campaign creator designed for small companies with local campaigns. A kind of Adsense for TV, perhaps? Choose from ready made generic ads, and set your airtime budget, length of campaign etc, etc. Delivered through standard channels like Discovery, CNN, ABC, etc, and expect to pay around $1500.00 plus for the cheapest campaign in your zip code area including the airtime. Wonder how many spots will end up at the 12am graveyard shift though? Nevertheless, watch this one closely, because you can bet the traditional players will be!
At Spot Runner we make it easy, simple and affordable for everyone to take advantage of local TV advertising. We started Spot Runner because we saw three important opportunities: * Small and medium-sized business people want to advertise on TV but the costs of creating ads are prohibitive. * Choosing a media plan, negotiating the price, and tracking your advertising can be time consuming and difficult. * Great TV advertising could be made more quickly and at a fraction of the cost of traditional advertising agencies…Our pricing includes all media costs plus standard customer support, distribution and delivery of ads to applicable media outlets, any ad licensing fees, exclusivity management services, reporting, media planning programs, and any other services necessary to fulfill an order. We also have no budget minimum requirements or long-term commitments.
